Design Thinking

Design thinking is a method for solving complex problems and creating new ideas

The myth of innovation is that great ideas leap fully formed from the minds of smart individuals or great teams. Reality is that most of the time this happens from discipline, curious studying of challenges and experimenting with new ideas.

Design thinking is an over-used phrase and has accumulated quite a bit of misinformation in recent years. However, the concepts behind design thinking are extremely valuable in the business as organizations seek solutions to complex problems.

``Design is not just what it looks like and feels like. Design is how it works.``

Steve Jobs

Training Format

2 days

Small group (10-12 people)

Interactive

Practical

What you'll learn?

  • The components of the design thinking method
  • How to build empathy and understanding of your users and customers?
  • How to define users and customers using personas?
  • Synthesize learning and insights from the discovery process
  • Techniques to brainstorm creative ideas
  • How to prototype rapidly your ideas?
  • How to test your ideas in order to receive timely and valuable feedback?
  • Apply design thinking to your work while having fun.

Who should attend?

This design thinking course is perfect for anyone involved in product or service development, which includes roles such as:

  • Product Managers and Product Owners
  • Project Managers
  • UX/UI Designers
  • Developers and QA
  • Entrepreneurs
  • Managers and business leaders
  • Everyone who wants to understand what design thinking is and how it works